Technological innovations are one of the most obvious and such as most often analyzed are the spheres of innovative activities of commercial banks, since traditionally the concepts of innovation and the innovative process were associated, first of all, with the development of NTP, with the use of new generations of technology and technologies. These innovations are associated with the development and improvement of information technology (IT) than in modern conditions a large extent determines the effectiveness of the implementation of financial and banking activities.
At the same time, the management of the process of technological changes should take into account that the projects themselves, for example, electronic banking guarantee, do not create additional value for both the bank and its customers; The basis for their application should be a worked out business strategy, and only this allows you to achieve real competitive advantages. Practice indicates that almost all modern banking products require perfect technical support, in fact, they turn into products-processes.
Without IT – support is now impossible to imagine the innovative development of banking management and marketing. Therefore, innovative technological strategies are closely interconnected with the development of all other areas of the bank, while creating the possibilities of implementing innovations and contributing to the generation of ideas regarding them. Priority should be provided to projects that contribute to the provision of market differentiation of the bank, the development of its key competencies.
Evidence of the correctness of the bank’s strategy in this direction should be the growth of the role of services that are based on modern information technologies, and an increase in the effectiveness of expenses for these purposes. At the same time, part of the personnel engaged in information, communication, analytical units, and part of computer and other hardware equipment, software and information support in bank assets are objectively increasing.
According to existing data, banking leaders invest significant resources in the development of their information systems – from 15 to 25% of the total operating expenses per year. At the same time, it is known that serious technological projects in the banking sector, as in other sectors of the economy, do not pay off very quickly, at least many studies have proved their positive impact on all components of profits (interest and non -expert income and expenses).
However, it can be argued that financial institutions, which, in the context of the financial and economic crisis, will focus exclusively on saving resources, reducing expenses, including innovative technologies, in the near future will encounter the moral aging of their information infrastructures, which will significantly weaken Their market positions.
